Top 5 Travel and Local Apps in South Africa: Q1 2022 Performance

During the first quarter of 2022, the top 5 Travel and Local apps in South Africa showcased varied performance trends across downloads, revenue, and active user metrics. All data for this analysis is sourced from Sensor Tower.

Booking.com: Hotels & Travel experienced a steady increase in weekly downloads, starting at approximately 15.5K in late December and peaking at around 19.4K in mid-March. Active users also saw a consistent rise, from 213K at the beginning of the quarter to 222K by the end of March.

Find my Phone - Family Locator had a mixed performance. Weekly revenue saw fluctuations, peaking at about $2.5K in the first week of January and dropping to around $1.6K by the end of the quarter. Downloads showed a downward trend, starting at 10.1K in late December and falling to approximately 2.5K by the end of March. Active users mirrored this trend, decreasing from 14.2K to 7.5K over the same period.

Google Earth saw a decline in both downloads and active users. Weekly downloads dropped from 9.5K in late December to around 5K by the end of March. Active users decreased from 49.6K to 41.8K over the same period.

Airbnb showed a slight decline in weekly downloads, from 8.3K in late December to approximately 4.9K by the end of March. However, active users remained relatively stable, starting at 69.7K and ending the quarter at 64.4K.

trivago: Compare hotel prices demonstrated a positive trend in weekly downloads, increasing from 3.2K in late December to about 5.8K by the end of March. Active users also grew steadily, rising from 57.6K to 71.1K over the quarter.

For more detailed insights and data, visit Sensor Tower.